Setting the standard for New Mexico's cannabis industry

The Good Herb

Joseph Jacques and Jerome Baca, co-owners of 505 Clones Inc. DBA, The Good Herb, have an impressive history in agriculture, starting with their venture Urban Rebel Farms in 2016. Their journey began with microgreens, where they learned the intricacies of producing safe food for mass consumption. Their innovative approach, introducing living microgreen trays to the New Mexico market, tailored specifically for restaurant use, showcased their commitment to quality and innovation.

Their dedication to food safety led them to develop a completely veganic diet for their microgreens, ensuring a contaminant-free product for commercial kitchens. Their efforts were recognized with the Edible Magazine Local Hero, Best Farm award in 2019. However, with the challenges posed by the Covid-19 pandemic in 2020, they adapted Urban Rebel Farms into a retailer of indoor and outdoor garden supplies while also venturing into cannabis production.

Translating their philosophy of food safety to cannabis cultivation, Joseph and Jerome aim to reassure consumers that their products meet the same high standards as safe food production. They’ve implemented rigorous Integrated Pest Management (IPM) protocols, including in-house testing for Hops Latent Viroid (HLVd) and heavy metals, surpassing state standards. Maintaining a meticulously controlled environment and utilizing hospital-grade air cleaning equipment ensures clean and pest-free cannabis production.

Their commitment to quality extends to every stage of production, from monitoring flower rooms to extended drying times for optimal cannabinoid and terpene preservation. Hand-trimming and careful handling preserve the integrity of the flower and extracts, resulting in a product that offers an enhanced entourage effect. This dedication to excellence has earned them recognition, including a 2nd place in the Kurple Kup 2023, 3rd place in the Essie Awards 2024 for their Permanent Marker strain in the Indica category, and 3rd place in the Essie Awards 2024 for their personal cut of Zookies × SLSMAC, bred by Purple City Genetics, in the Hybrid category. The Good Herb’s commitment to producing medical-grade, clean cannabis is evident in every aspect of their operation. Their emphasis on quality and integrity sets them apart in the New Mexico cannabis market, ensuring that clients can trust and enjoy The Good Herb experience.


Above all, The Good Herb focuses on consistent, clean quality cannabis. We are proud and confident in our products and guarantee their safety through the following qualities:

HLVd Free

Food Grade

Synganically Grown

Meet the Team

Joseph Jacques

Jerome Baca


Urban Rebel Farms

Joseph Jacques and Jerome Baca started their journey with a hydroponic store in Santa Fe. Urban Rebel Farms provides top of the industry products so you can grow your own craft cannabis, or any other plant, at home. Whether you’re a beginner or an expert, Urban Rebel Farms can get you going.